| 词汇 | brand stretching |
| 类别 | 英汉双解翻译词典 |
| 释义 | brand stretching 释义 品牌延伸：利用现有品牌名称推出看似不相关的新产品或服务的过程。 例句 1·By contrast, vertical brand stretching involves a change in product formulae, packaging and pricing to reach a wider range of customers. 相反，纵向品牌延伸包括改变产品的配方、装和定价，以接近更多顾客。 2·Mr Fellows is also looking to turn Callaway into a lifestyle brand by stretching it beyond golf into sporty clothing. 弗洛茨先生也想通过生产不是高尔夫器具的运动服饰，将卡拉威转化为生活方式品牌。 3·I have been addicted to the beauty of the word and my adored science is also stretching its brand -new prospect. 我一直沉醉于世界的优美之中，我所热爱的科学，也不断增加它崭新的远景。 |
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