| 释义 |
share of voice
释义
广告领域中的一个测量模型，衡量了一个公司在某个产品、服务或市场类别中的媒体支出占整个市场媒体支出的百分比
例句
1·South Korea was the biggest spender, accounting for 31 percent of share of voice .
韩国是支出最高的目的地，占据31%的比例。
2·Ultimately, share of voice , point of view and community influence will be more important than brand ownership -- and marketers will need to get over it if they want to stay relevant in 2012.
到那时，share of voice（分享的声音）, point of view（观点）和 community iinfluence（社区影响力）将比品牌更为重要，而营销人员如果想在2012年仍有作为，也必须掌握这些知识。
3·The study also discovered that more than 80% of US mobile phone users say they use voice calls to share their location.
调查还发现，超过80%的美国手机用户都会通过语音通话来分享自己的地理位置。
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